February, 2009

...or so says Barry Schwartz in a TED talk about the Paradox of Choice. Not too much choice or it simply defeats the purpose, too little and it seems we are lacking freedoms. So how do we get it just right? By "right" I don't mean from a marketing perspective that is obvious from Schwartz's talk, but I mean from a human perspective -- making choices for ourselves, how to lead our lives, how to be happy as human beings.